As a hands-on design lead, I collaborate across teams, propose research, develop use cases, test assumptions, find sweet spots of experience & aesthetics, adjust visuals and champion a design system, to name a few.
Reimagining the editor for photo goods eliminated a major 3rd-party dependency in release scheduling.
view case studyRestructured messaging platform for customers and interior designers, contributing to a 64% growth in converting users YoY. Laid framework for widely-used design system, used to inform the rest of the product refresh.
view case studyFinalized sitemap and information architecture for complex B2B offerings, with wireframes to capture the funnel.
view case studyNot every project incorporates a full UX or product-development process, nor every supporting artifact; here are some of the best bits of process I've touched, from end to end.
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